Membership
Program
Membership
Program

2024-2025

Chief Happiness Officer

Recognition Logo

Renewal Scheme

  • Corporate Wellness
  • Employee’s Physical and Mental Health
  • Corporate & Digital Transformation

About CHOA

The Chief Happiness Officer Association Limited (CHOA) is a non-profit organization founded in 2021, CHOA has invited over 20 distinguished leaders from the business, industry and education sections to serve as advisors.

CHOA believes that corporations can lead the CHO movement by transforming and re-energizing organizational culture. Not only can employees develop happiness driven performance if they are well supported, but their workplace happiness can also benefit their families and the community. In order to elevate the overall happiness level in Hong Kong, CHOA has organized more than 40 initiatives in collaboration with the business, education and social welfare sector in just two years. These initiatives include the CHO Appreciation Award, CHO Review and the Happy School Recognition Program. To date, CHOA has served over 50,000 individuals.

Our Vision

We envision a platform for all stakeholders to co-create a happy and healthy environment in every organization, thus advancing corporate culture excellence in Hong Kong and the Region.

Our Mission

  • To advocate and co-create happiness corporate culture that grows people, profits and purpose in business sustainability.
  • To promote psychological wellness awareness in the workplace and promote corporate happiness.
  • To promote businesses to focus on the physical and mental health of employees, with clear objectives and effective communication, to achieve optimal health.
  • Enhancing the technology cause an impact on the digital generation.
  • To promote an active exchange of knowledge among members and the community.

Enduring Happiness, Igniting Sustainability

In this ever-changing era, where companies compete in terms of speed and innovation, corporate culture has become a management rule that every enterprise must adhere to and apply. According to a study published by Forbes in 2022, happy employees are up to 20% more productive in the workplace than unhappy ones.

#Held for the Fourth Consecutive Year

Since 2021, the Chief Happiness Officer Association (the Association) has been committed to promoting the “Chief Happiness Officer” (CHO) movement in Hong Kong. In order to recognize and reward to organizations that have truly promoted the concept of CHO, the Association has held three consecutive Chief Happiness Officer Appreciation Awards, honoring over 50 happy companies. The Association invites senior leaders from the business community to serve as judges and selects the happiest companies and SMEs in Hong Kong through a fair, open, and professional evaluation process, setting them as examples and benchmarks.

ecosystem provides safety, care, and people-oriented management, enabling team members to have long-term stable mental states and thereby inspiring them to engage in work and unleash their full potential.

#Pioneering Theme of the Year

So, how can long-term stability be achieved? This requires companies to continuously focus on and invest in employee development, providing ongoing training and learning opportunities to ensure that their psychological quality, skills, and knowledge remain aligned with the needs of the enterprise. Therefore, the sustainability of corporate culture is crucial, establishing and nurturing a common set of values and behavioral standards and integrating them into the organization’s daily operations to ensure the sustainable development of corporate culture. Therefore, the theme of the fourth Chief Happiness Officer Appreciation Awards this year is “Enduring Happiness, Igniting Sustainability”.

#3 Key Areas Judging Corporate Sustainability

The judging criteria and mechanism cover three key areas: Corporate Wellness, Employees’ Physical and Mental Health and Corporate & Digital Transformation. We will comprehensively evaluate companies’ performance in promoting the sustained happiness of employees and their positive long-term impact in these three aspects to inspire enterprises towards sustainable development.

2. OBJECTIVES OF THE Logo Renewal Scheme

  • Use the logo in conjunction with messaging that highlights the organization’s commitment to employee happiness, creating a positive association with the brand.
  • Promote a positive work culture centered on employee happiness and satisfaction. Feature the logo prominently at internal events, workshops, and training sessions related to employee well-being to reinforce the organization’s values.
  • Strategically leveraging the logo, the organizations can strengthen their brand, improve staff retention, and effectively implement ESG strategies that prioritize employee well-being and sustainability. In showcasing the organization’s dedication to social responsibility.
  • Showcase the logo alongside opportunities for career development and growth, demonstrating the organization’s commitment to supporting employees’ holistic well-being.

3. BENEFITS TO ORGANIZATIONS

  • Can boost employee morale by signaling the organization’s ongoing commitment to happiness and well-being.
  • Demonstrating a focus on employee happiness through the CHO logo renewal can help attract top talent and retain existing employees who value a supportive work environment.
  • Happy employees are often more productive and perform better. Renewing the logo can contribute to a positive work environment, which can enhance productivity and overall performance.
  • Reinforce its commitment to employee well-being, foster a positive work culture, and reap the associated benefits that come with prioritizing happiness in the workplace.

4. Eligibility

The CHO Recognition Logo Renewal 2024-2025 is open for organizations that were awarded the Chief Happiness Officer Appreciation Award in 2023.

BENEFITS TO ORGANIZATIONS

5. CHO Recognition Logo

All recognised companies can use the Chief Happiness Officer Recognition Logo in internal or external events to showcase recognition for their outstanding achievements in establishing a culture of happiness within the organization.

CHO Achiever

Recognition Logo

All companies that have won the CHO Appreciation Award are authorized to use the CHO Achiever logo, highlighting their outstanding practices in actively enhancing corporate culture.

CHO Master

Recognition Logo

(Recognised for 5 consecutive years）

Companies that recognised as CHO companies for 5 consecutive years will be granted the authorization to use the CHO Master logo, showcasing their outstanding achievements in continuously improving corporate culture.

CHO Visionary

Recognition Logo

(Recognised for 10 consecutive years）

Companies that recognised as CHO companies for 10 consecutive years will be granted the authorization to use the CHO Visionary logo, recognizing their demonstrated commitment to a consistently exceptional corporate culture.

6. AWARD ORGANIZING COMMITTEE

All recognised companies can use the Chief Happiness Officer Recognition Logo in internal or external events to showcase recognition for their outstanding achievements in establishing a culture of happiness within the organization.

Ms. Susanna Li

Chief Operating Officer McDonald’s Hong Kong

Ms. Adele Chu

Culture Practitioner

Mr. Wong Kapo

Staff Development Manager
Asia Allied Infrastructure Holdings Limited

Mr. Tony Wo

Learning, Culture, Diversity & Inclusion Director
AXA Hong Kong & Macau

Mr. Joe Lee

Senior Manager, Learning and Organizational Development
Bupa (Asia) Ltd.

Ms. Candy Mau

Assistant Director of Corporate Communications and General Administration Division
Canon Hong Kong Co., Limited

Dr. Susanna Chui

Lecturer in Entrepreneurship Leicester Castle Business School De Montfort University

Ms. Hilary Chan

Head, Engagement & Inclusion DFI Retail Group

Dr. Bessie Chong

Director, Partnership Development Guilin Integral Business
Esquel Group

Ms. Sarah Cheuk

HR Director
FANO Labs Limited

Ms. Anita Lai

Culture Practitioner

Ms. Annie Cheung

Executive General Manager Peoplebank Hong Kong Limited

7. Renewal Fee

Company CategoryRenewal Fee

Corporations (>50 employees)

HK$2,400

SME (≤50 employees)

HK$1,000

  • The renewal fee includes 2 tickets to the CHO Final Presentation Seminar on 26th September 2024 (Thursday) and Award Presentation Ceremony on 28th October 2024 (Monday). Details of the tickets and arrangements for the ceremony will be announced after the winning results are announced.
  • After the result’s announcement, an Individual Happiness Index Survey Report along with anonymized benchmarking data among participating companies will be provided.
  • The offer cannot be used in conjunction with other discount.

8. JUDGING PROCESS

Judging ProcessDetails

Part 1
Enrollment Form Submission

(by 15 Aug 2024)

  • All interested organizations have to submit the enrollment form to confirm the eligibility through https://forms.gle/v7Su3DofnigVa6DW9
  • CHOA will confirm before 20th August 2024.

Part 2
Happiness Index Survey Submission

(by 25 July 2024)

  • Participating SMEs with 1 to 50 employees have to submit 70% of their employees’ Happiness Index Survey
  • Participating organizations with 51 to 1000 employees have to submit 30% of their employees’ Happiness Index Survey.
  • Participating organizations with more than 1000 employees have to submit 20% of their employees’ Happiness Index Survey.
  • Participating employees should come from at least 3 different departments from different levels and different seniorities.
  • Granting the logo to participating companies that achieve a high survey score of 70% or above can serve as a recognition of their commitment to fostering the happiness culture.

9. JUDGING CRITERIA – HAPPINESS INDEX SURVEY

The following criteria are taken into account for the survey. The organizations that achieve 70% or above will be continuous granted the CHO Recognition Logo till 31st December 2025. The objective of this study is two-fold:

  • To build a Workplace Happiness Index that can sustainably capture the pulse of organisational health amongst employees.
  • To provide evidence to show how some organisations are a thriving culture and proving the relationship between employee workplace happiness and business performance is the focus on the study.

9.1 Assessment Category

Enquiry

Ms. Mary Suen

Email：mary@choassociation.org

Contact：9608 8888

CHOA Secretariat

Email：info@choassociation.org

Contact：6263 6263

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