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CHO Review 2023

CHO Review is a series of interviews with some renowned corporations conducted by CHOA and The Hang Seng University of Hong Kong. Interviews include international and local enterprises managements, they share how their interpretation on the corporate happiness culture and how to bring happiness and positive energy to their employees through different management approaches, thus improving employees’ values and engagement.

In addition to the management level, we also invite colleagues from different levels to share their experience on the corporate happiness culture, so that we have a better understanding on how CHO culture beneficial to their teams.

This year, our theme is “The Future of Work”. We present some remarkable practices which advocates the promotion of Corporate Culture Transformation in order to advance with our future talents.



1. Ask IT Limited: Work hard, play harder!

The association has started the 2022 Chief Happiness Officer Case Study (CHO Review) interview filming. The team visited Ask IT Limited, the winning company of THE MOST HAPPIEST SME TO WORK FOR AWARD. Mr. Murphy Lai, the company’s director talked about their culture of sharing happiness, encourage colleagues to work hard, play harder!

2. Chow Tai Fook Jewellery Group

Chow Tai Fook Jewellery Group has been committed to cultivating a caring culture which includes giving back to the community, integrating diversity physical and mental health, and family friendliness considerations while also having a positive and sustainable impact on society. This year, Chow Tai Fook Jewellery Group was awarded the 2022 Chief Happiness Officer Association’s ‘Top 10 Happiest Company to Work For Award’. This award commends the performance of companies that foster a healthy and happy corporate culture and promote inclusivity for employees from all walks of life in Hong Kong. Our company will continue to cultivate a caring culture for our employees and the local community to thrive together. Meanwhile, the ‘Do Good Appreciation Award’ was presented to Chow Tai Fook Jewellery Group. This award is to recognize the company for initiating outstanding employee engagement and experience, as well as its continuous efforts and commitment to create positive and sustainable impact for employees, enterprises, and society.

3. A Culture of Appreciation at Fano Labs

The first CHO Review 2023 has been released! CHOA team visited Fano Labs, the winning company of THE MOST HAPPIEST SME TO WORK FOR AWARD. The company’s founder and CEO Dr. Miles Wen and Human Resources Director, Ms. Sarah Cheuk, shared the practical experience of promoting a culture of gratitude within the company, boosting morale through modern management, and establishing a happy corporate culture. They also mentioned the business model of sharing profits with employees.

4. Esquel Group offers 24-hour hotline counseling to support employees’ mental health

Esquel Group adheres to actualizing our mission of “fun people serving happy customers” proactively. The Group believes maintaining a healthy workforce is essential to attracting, retaining, and developing talent. Therefore, the holistic approach to wellness prioritizes physical and mental health, which includes fostering a sense of belonging, respect, and community among employees. Esquel Group firmly believes that employees are the most important assets of the company, and the physical and mental health of employees directly affects the performance of the company. Success of the company depends on its happy employees, who are more devoted to work and can perform more efficiently. In addition to providing a safe working environment, reasonable remuneration, and benefits, Esquel Group also organizes activities to focus on the physical and mental health of its employees. It also allocates resources to hold different courses, so that employees have opportunities for self-improvement and self-realization.