Welcome to Chief Happiness Officer Association (CHOA)

Co-create Happiness for Sustainable Business

The Chief Happiness Officer Association Limited (CHOA) is a non-profit organization founded in 2021, CHOA has invited over 20 distinguished leaders from the business, industry and education sections to serve as advisors. The 2025 UN World Happiness Report, Hong Kong’s ranking has continued to decline to 88th this year. Meanwhile, a 2022 Forbes study found that happy employees are up to 20% more productive than unhappy ones. CHOA’s initiatives are rooted in the belief that happiness and sustainability are intrinsically linked, and their efforts have yielded significant positive impacts across multiple dimensions. The Chief Happiness Officer Association (CHOA) aims at fostering workplace culture and sustainability within communities, organizations, and society at large.

Our Vision

CHOA aims to build a sustainable corporate culture blueprint for Hong Kong, fostering collaboration to create a healthy, happy workplace and drive long-term corporate and city prosperity.

Our Mission

Advocating for a corporate culture that nurtures people, profits, and purpose for sustainable growth
Promoting psychological wellness as key to workplace happiness
Encouraging businesses to prioritize employee physical and mental health with clear objectives and communication
Leveraging technology to enhance workplace culture, benefiting the digital generation
Fostering active knowledge sharing among members and the community for continuous improvement.

Get Involved

Being one of the industrial leaders, we cordially invite your company to be a member of our first-ever CHOA’s Membership Programme.
Become part of the pride and join our membership to get access to a whole series of members-only benefits and privileges, such as exclusive invitation to events and activities, discounts on workshops and seminars and much more…

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